The OG 1-to-1 marketing channel in digital marketing has been and always will be email marketing. People who sign up for branded emails want to know more about the brand and evaluate what it brings to the table. If you’re struggling to get maximum returns on your email marketing efforts, we are here to help you use the best strategies in email marketing campaigns to build trust and market share.

5 strategies for successful email marketing campaigns

In an email marketing campaign, emails are sent to current and prospective customers of your brand to increase engagement and improve brand recall value. Your next email marketing campaign will see maximum ROI through these strategies:

1. Use attention-grabbing subject lines

Your subject lines will be the first element which your audience will engage with. Keep them concise, relevant, and convincing for the reader to click on them at first glance. For example, Green and Beige used the subject line “We’re guilty: You win!”  to announce a special offer on their website. You can also test the A/B technique using two different versions of the same subject lines and see which one outperforms the other.

2. Decide the timing and frequency of the emails

The timing and frequency of your emails play a huge role in making an email marketing campaign effective. As per Moosend statistics, 9-11 AM on Thursdays and Tuesdays ranked as the best time to send brand emails. Emails sent at night, during the weekends, or on Monday mornings are often overlooked.

3. Optimize emails for all devices

People now catch up on the go on their mobiles. Instead of assuming that your audience is still accessing emails on a desktop, the wiser choice would be to optimize your company’s emails across all devices in this advancing digital landscape.

4. Target user segments for higher engagement rates

Segmentation is the process where you send modified emails as per the preferences of different target groups. The information you collect from them, say an opt-in newsletter, will provide you with the needed data to understand different customer segments. Sending targeted emails based on the surveys has proven to be an effective part of the email marketing campaign.

5. Personalize and visually upgrade the content

Food delivery and lifestyle companies excel in creating catchy email marketing content. Swiggy is applauded globally for its out-of-the-box email marketing efforts like using personalized CTAs. For a successful email marketing campaign, you need to capture your reader’s attention from the moment they open the email. Infographics, images, videos, and taglines are a few elements that you must include in your emails to speak visually.

Ace your next email marketing campaign

The dynamic nature of email marketing encourages you to test and create rich email content for your recipients. With targeted and optimized emails, you are halfway through winning your audience’s interest. Work with us at Storytailors to build conversion-focused email marketing campaigns. Reach us at howdy@storytailors.co.in today.