With LinkedIn being the go-to platform for professionals and companies, it’s a great way to showcase your company’s industry experience. The most influential way of doing so is through content. Creating content on LinkedIn is a time-consuming but highly rewarding process, as it builds credibility and keeps you on top of the minds of your audience.

5 pointers for creating content that hits on LinkedIn

As everybody is already putting out content, the need of the hour is engaging, high-quality, well-researched, value-filled, and informative content. The result of doing so establishes your company as an industry leader and attracts potential clients/customers, partners, and collaborators. Here are some ways to make your content interesting:

1. Cater content to your audience

Know your audience. If you’re in the education industry, it’s understandable that your audience will consist of professors, students,  authors, researchers, etc. Take your time to understand the content that they need and deliver it in the form of articles, videos, infographics, and more. You can also take the help of polls to know what issues are running on your audience’s minds and then create topical content.

2. Be authentic and get personal

Stand firm on the core values of your company and provide genuine content to your audience. If you’re sharing industry insights or anecdotes, make sure your content is 100% correct. Sharing personal stories and company experiences on LinkedIn also makes the content more engaging.

3. Make use of visuals

Any content piece you create will automatically increase its readability score if visuals are included in it. They are essential to augment your ideas in text and make it easier to understand. High-quality images and videos are good complimenting elements if you want to upgrade your LinkedIn content.

4. Use pre-existing content resources

Churning up new content every time may be difficult, so you can take the help of content ideas used previously. They can be in the form of:

• Interviews with industry leaders
• Success stories of your clients
• A review of your brand from a long-time client/customer.

5. Be consistent with your content

Each content piece you create for LinkedIn won’t always rank well. However, one trick to getting better at your LinkedIn game is to be consistent by always creating high-quality content and putting it out for your audience. All it takes is one content piece to go viral and redirect people’s attention on your brand.

Final thoughts

LinkedIn is a powerful platform to grow your brand with the help of content. The possibilities are endless and therefore, let the Storytailors team guide you in acing your LinkedIn content game. We’ll brainstorm content ideas that align with your objectives and guarantee measurable results for your brand.